In 2025, Reworld Media confirms the strength of its business model and reinforces its position in the dynamic social and AI markets.
Within a Group generating over €529 million in revenue, the B2B division now represents 60% of revenue and 70% of EBITDA. Driven by the ongoing transformation of the advertising market towards digital, it is reaching a new level and supporting the evolving expectations of clients towards more targeted, integrated, and effective solutions.
Social media is a striking example of this. This lever currently generates €37 million in revenue, with growth of nearly 26% in 2025. Our brands have over 88 million subscribers on social networks and hold strong positions, illustrating a fundamental shift: media outlets are now establishing themselves as the leading evergreen influencers.
Another major step: the leadership achieved in conversational environments (ChatGPT, Ge mini, Perplexity, Claude, etc.). An independent study positions Reworld Media as the leading media group consulted by LLMs in France1. Based on the quality and depth of our content, this ranking represents a key advantage for capturing opportunities in GEO (Generative Engine Optimization), a new advertising market in which advertisers must invest to guarantee their visibility within artificial intelligence.
At the same time, Reworld Media maintains a strong position in the open web, which remains a key entry point. Ranked the 3rd largest media group in France in 2025, it also reached a record 34 million unique monthly visitors last January, placing it 2nd 2.
The 2025 results thus illustrate the Group’s ability to evolve its model. The B2C division demonstrates its resilience, leveraging the strength of its brands and the engagement of its audiences. Meanwhile, the rise of B2B reflects a structural transformation of our activities resulting in a more agile, more profitable model that is fully aligned with user needs. Reworld Media is continuing to develop an international media-adtech platform at the convergence of content, data, and technology.
As uses shift towards social networks and conversational interfaces, particularly LLMs, our role evolves: from audience broadcaster to an actor of recommendation and consideration.
We approach 2026 with a strong conviction: value creation lies in the ability of media to be at the heart of conversations, whether social or AI generated, with the support of referent brands, quality content and proprietary technologies.
1Source : AHRef blogs study, Febuary 2026.
2Source : Médiamétrie – MNR, average January-December 2025 – January 2026.
Pascal Chevalier,Chairman
Gautier Normand, Chief Executive Officer