Air France joins up with Reworld Media and Michelin for the creation and development of its new content offering
Following a call for tenders launched by Air France in March 2021, Reworld Media and Michelin Editions have been chosen to design and implement the airline’s new innovative multi-channel (print, digital and audiovisual) editorial offering. Reworld Media will be responsible for coordinating the production of the content, the development of the various media formats and managing the marketing side of the new offering.
Air France will draw on their expertise, particularly in terms of technological innovation, digital content, brand magazines and the marketing of advertising space. As a leader in the fields of gourmet food, travel and lifestyles, Michelin will contribute its world-renowned savoir-faire; its subsidiary Michelin Editions will produce all travel-related content for the new offering.
The two partners will work with Air France to create this new platform featuring inspiring and informative content aimed at whetting travellers’ appetites and providing them with support throughout their journey, both on the ground and in the air.
This collaboration with Air France starts today, the new formula will be unveiled in early 2022. Through this revamping of its content offering, Air France is following through on its transformation plan in order to continue to attract new customers, improve efficiency and achieve synergies, while at the same time providing the highest quality content possible. This new activity will be managed by Reworld Media and headed by Caroline Pois, who has been working in the media and luxury sector for over twenty years and is the Managing Director of Creative Solutions at Media 365 (a subsidiary of Reworld Media).