Reworld Media announces a bid to acquire meltygroup and enters exclusive negotiations

29 October 2021 - by Reworld Media

Reworld Media announces a bid to

acquire meltygroup and enters exclusive negotiations

 

 Reworld Media (ALREW) announces it has signed an offer to acquire 100% of the share capital of meltygroup from the company’s shareholders (which include Pléiade Venture, Serena and Jaina Capital) and is entering exclusive negotiations.

 

A pioneer in digital media in France, meltygroup publishes in particular melty, an emblematic news and entertainment site for young audiences for over 10 years.

Focused on current events and new trends (cinema, TV, gaming, lifestyle, high-tech, music, etc.), meltygroup brings together a combined audience of 10 million unique visitors per month, including 6 million on its eponymous site[1] as well as via the brands “La Crème du Gaming” (video game media), “Peaches” (media for young women), “Supersoluce” (media for tips on video games) and “NextPlz” (media people and entertainment).

 

The successful closing of this acquisition would enable Reworld Media to:

  • Increase its audience in the “Youth” target, previously represented only to a limited extent in its network;
  • Benefit from meltygroup’s strong positions on social networks and major platforms, including in particular its leadership in reading time on Snapchat,
  • 13 million fans on Facebook and over 420,000 followers on Instagram[2];
  • Expand its offering with high-quality, multi-format and popular content. This would enable the creation of a new theme in the fast-growing “gaming” universe.

 

According to Jérémy Parola, Head of Digital at Reworld Media: “meltygroup is a great French web story which we would be delighted to extend. The completion of this transaction would substantially broaden our presence among young audiences and open the way to the now-strategic gaming segment. The combination of our assets and know-how promises to be a major catalyst for development in terms of brand, audience and monetisation”.

 

Bruno Massiet du Biest, President of meltygroup, stated: “We would be delighted if melty could join a renowned media group capable of breathing new life into it, to accelerate its development under the best performance conditions.”

 

The relevant employee representative bodies at meltygroup will be informed in advance.

Should meltygroup’s shareholders exercise the promise, the transaction could be completed in October.

[1] Source: Google Analytics
Of which 6 billion UH/month on melty.fr source Médiamétrie

[2] Sources: Google Analytics Premium, Snapchat Publisher, Business Manager Facebook – 2020