Tanin, the brand dedicated to the world of wine and spirits, launches its website Tanin.fr
On the eve of its two-year anniversary, Tanin is being rolled out on the Internet with the creation of a site dedicated to the world of wine with a friendly approach around sharing, discovery and eating better.
Resolutely oriented towards accessibility, Tanin is a platform that genuinely charts its own path in the world of wine with a distinct tone. To do this, the entire editorial team is looking for the vineyards and winemakers of the future. It introduces accessible wines without forgetting to democratise this field by providing its knowledge and advice.
Improve your knowledge but above all come away with a different approach to wine with Tanin.fr
With 8 out of 10 French people consuming and buying wine*, our country is in the top three in the world in terms of wine consumers. Those who love to share the moment are increasingly discerning and want to perfect their knowledge of wine.
Created in 2021 as a print magazine, the Tanin brand has already won over its audience with an innovative positioning and a varied editorial line, with knowledge imparted through the discovery of new products and initiatives by young talents in the sector.
As a reference in the world of wine, the brand now offers its readers rich, informative and inspiring digital content, supported by a warm, relaxed and friendly tone. The tanin.fr website will seduce both experts and newcomers, with content that is designed to be accessible to all. Internet users will find advice from experts to help them deepen their knowledge of wine, to better understand tasting techniques and to prepare meals with the ideal food and wine pairing.
According to Tancrède de La Morinerie, the Editorial Director: “Since the creation of Tanin, we knew that there was room for a more modern, dogma-free media, without taking ourselves too seriously, but rather putting ourselves in the consumer’s shoes. Expectations are high among young consumers and women who are often overlooked by the media when covering wine. They now have an online media platform as well as the print magazine, which is great news! ”.
Wine from every angle
Tanin offers original content through four flagship sections:
“Cuisine & Wine”: closely associated with the Marmiton brand, this section advises on the best food and wine combinations. In fact, the 16.8 million unique visitors to the Marmiton site will be able to discover the best pairings via a link to fr.
“Wine Culture”, a section that offers unique, behind-the-scenes access to the world of wine. “Discover the regions”, with wine-growing properties all over France and producers who are keen to share personal accounts and their unique experience of wine.
“Cocktails & Spirits”: for all lovers of mixology and spirits, with articles offering new insights on spirits and accessible recipes.
“Events & Tours”: a must-have diary for the wine sector’s key tours and events.
With the launch of the site, Tanin offers a rich and immersive user experience. And, for brands, it is an opportunity for even more closely aligned communication in the “Food” space. In combination with the content and reach of Reworld Media Connect’s “Food” ecosystem, this represents a global audience of nearly 20 million French people** and 7.7 million fans on social networks.
*Source: 2023 SOWINE/DYNATA Barometer
**Source: ACPM One Next Global 2023 S1 30d Brand indicator
