Parole de Mamans, a pioneering media site and the leading social network for mothers, announces its redesign based on a model without display advertising format

With reconstituted families, same-sex parents, adopted children and single parents, the subject of parenthood is changing rapidly. The meaning of the word “family” is evolving and expanding. Parennials*, or uninhibited parents who accept that they are imperfect; de-glorifying of motherhood, claiming that having a baby is a right and not a duty are some examples of a profound reflection on the role of parents.

To support these new trends and societal issues, Parole de Mamans has developed a more contemporary site, even closer to mothers and their worlds, with highly participatory content, while preserving its mission to provide information.

Since 2006, Parole de Mamans has become the reference site for pregnant women and young parents. Each month, its website draws nearly 1 million Unique Visitors** and 916,000 fans on social networks (Instagram, Facebook, YouTube). The website strives to pass on the best information and provides a mix of parent testimonials and expert information for constructive dialogue with and among young mothers.

The foremost social network for mothers is enriched with more participatory and high-quality content

With a new design to immerse visitors in a world mainly dedicated to mothers, Parole de Mamans offers more sharing and dialogue, to look at all issues and reassure future or young mothers at all stages of their new life.

While providing an optimised and interactive experience to its audience, the site is committed to offering high-quality content, written by expert journalists and parents who want to share their advice.

In particular, it offers a “News” section, with educational articles, as well as an extensive subject structure to address topics related to mother-child relationships, life as a couple and post-baby sexuality, as well as tips and advice for a more harmonious family life. The editorial team also shares a purchasing guide with its selection of products from committed and responsible brands.

Its new website consolidates the brand’s mission to support mothers on a daily basis and to build a supportive and caring community.

Parole de Mamans will continue to offer learning to its community through its academy with 30-day support designed and delivered by recognised experts.

For the first time, Reworld Media is launching a site without display formats

Parole de Mamans offers advertisers data- and CRM-oriented solutions that meet market expectations specifically related to parenthood as a stage of life. Accordingly, these formats are incorporated into the site’s model, with integrated calls to action: lead collection form, e-commerce carousel, box shopping and conversational modules.

These formats are offered with a performance model.

The media brand develops brand content on the site and on social networks. A refined knowledge of its audience allows it to support its customer-partners and meet their communication requirements.

* New generation of ultra-demanding and ultra-connected parents

**Sources: Médiamétrie February 2023 / social networks January 2023