Grazia : new site, new style, new formats

Grazia, the iconic international media brand, is proud to announce a new season packed with new features to offer its audience an even more immersive, sophisticated and inspiring online experience.

Grazia: haute couture content for an exclusive experience

Since it was founded in November 1938, Grazia has become not only a true icon of Italian fashion but also one of the most prestigious international fashion media brands, with 21 editions worldwide. Each month, its website attracts nearly 3 million unique visitors** and 916,000 followers on social media (Instagram, Facebook, YouTube).

This autumn, Grazia is confirming its status as a leading media brand in the world of fashion, beauty and luxury by launching a series of innovative new products:

• New website, new look: Grazia is adopting a new graphic charter to embody its evolution. A sleek, contemporary look and feel reinforces Grazia’s identity, while preserving its bold character with a new UX that promises a luxury experience. Immersive digital formats offer this demanding audience, with their strong appetite for fashion, beauty and culture, enriched visual and narrative experiences.

Bringing together style, creativity and innovation, the brand is also rolling out new premium advertising formats to support brands and meet all their communications expectations and requirements.

• New highlights: Grazia is launching “Carte Blanche”, a new section highlighting special events organised for and by celebrities. Every month, a personality from the world of culture, the media, fashion or design takes over Grazia and its social media to introduce us to their world.

• New social media formats: To push the boundaries of creativity and satisfy an ever-growing community, new formats are being introduced on the brand’s social media outlets:

– “La Gazette”: Grazia’s editorial team invites you behind the scenes and to the front rows of fashion events

– “La petite histoire”: a look back at the history of a brand, the birth of an iconic product or trend, etc.

– “Ce que…” the editors try on or film the outfits and looks that are all over the headlines

– “Le miroire”: the editorial team tests and approves trends emerging on social media, while offering its advice.

These new formats will accelerate the growth of our audience, which is already well underway, with subscriptions tripling in the space of a year and video views increasing by 733% over the last 4 months.

And to support these successes and optimise the social media strategy, Léa Diquero, social media manager, has joined the Social team, with the main task of developing the audience on TikTok and Instagram.

• New Grazia VIP Club: Grazia creates the 1st premium community for women shoppers. An ultra-qualified, demanding target group with a strong buying instinct, in search of exclusive content and products.

Information, shopping and experiences: Grazia offers you the best of the trends, before anyone else, and gives you access to ultra-selective partner offers.

Exciting, avant-garde and audacious, Grazia is back for a new season full of style and inspiration to help advertisers meet their communication challenges.

Stay in touch with Grazia on our social media to discover a world where style, beauty and culture combine to offer a unique editorial experience.