By joining StudioFy, Social Playground is strengthening its new position as a Committed Agency for responsible, ethical and inclusive influence

Partnerships with ARPP, UMICC, Talents engagés, Time For The Planet, etc.

Social Playground, the social media entity of the Reworld Media group led by Pierre Etienne Boilard, joins StudioFy, a marketing influence agency, which has been part of the group since the acquisition of Unify last autumn, to form a full-scope and committed social media player. The new entity is a unique “One Stop Shop” on the French market, focused on best communication practices for social networks.

Commitment to “best practices” on social networks

Having joined Social Playground, StudioFy is writing a new chapter in its history by implementing a primary commitment approach in its market:

-Commitment to transparency of advertising practices,

-Commitment to diversity and inclusiveness,

-Environmental commitment.

Determined to honour its new commitments, the agency aims to foster more responsible communication. And to do this, Social Playground articulates its positioning through 3 pillars:

>In terms of transparency of the practices of influencers and content creators with regard to advertising, StudioFy only intends to collaborate with talents certified as responsible influencer by the ARPP. The agency is also part of the UMICC (Union des Métiers de l’Influence et des Créateurs de Contenu).

>In terms of commitment to diversity and inclusiveness in the selection and promotion of talent, StudioFy strives to support talent that conveys a diverse, fair and representative image of societal realities.

>In terms of environmental commitment, Social Playground mobilises the talents of StudioFy through a programme undertaken in partnership with Time For The Planet to support them in their messages on environmental issues and to raise awareness among their communities.

“It is regrettable that 50% of advertising publications by influencers are not yet compliant with the transparency standards defined by the ARPP. At Social Playground, we are determined to work by imposing best practices on social media. The agency is taking concrete action. More than twenty influencer talents with whom we work are currently in the process of being certified by the ARPP. It is essential that a legal and ethical framework be applied so that networks and business activities linked to influence develop in a responsible manner. We are seeing transparency improving, as attested by the latest ARPP watchdog; this is a very satisfactory trend that more generally heralds a new era on social networks. – Pierre-Etienne Boilard, founder and CEO of Social Playground.

A committed “One Stop Shop” dedicated to communication actions on social networks

Thanks to the integration of StudioFy, Social Playground now centralises all expertise to give meaning to messages and make an impression on social networks. The company has a 3-pronged offering:

-Advice: design, production and amplification of communication on social networks through original, native and effective content strategies.

-Influence: activation of certified talented influencers to embody, illustrate and amplify messages.

-Editorial: sponsorship of original programmes designed and supported by talented influencers and disseminated via the agency’s partner media.

Finally, Social Playground has a unique advantage in terms of data and targeting, thanks to access to the communities of the 80 brands of the Reworld Media group which represent more than 72 million subscribers across social networks in nine areas (“Women, “Health & Wellness”, “Food”, “Home”, “Automobile”, “Science & Culture”, “Young”, “Tech & Gaming” and “Entertainment”).

About Social Playground (Reworld Media group): www.socialplayground.io

Founded in 2021 by Pierre-Etienne Boilard, Social Playground is a “content factory” that centralises all expertise to give meaning to advertisers’ messages on social networks and make a lasting impression!