Anne-Cécile Balland appointed Chief Administrative and Financial Officer & CSR Officer of the Reworld Media Group

Reworld Media (ALREW) announces the appointment of Anne-Cécile Balland as Chief Administrative and Financial Officer & CSR Officer. Previously Deputy Chief Financial Officer of the group, Anne-Cécile Balland will take over from Laetitia Quet in this position on 1 August.

Anne-Cécile Balland has over 25 years of experience in corporate finance and joined the Reworld Media group four years ago as Chief Financial Officer for digital activities before being promoted to Deputy Chief Financial Officer in January.

With extensive knowledge of the media sector, Anne-Cécile was previously Director of Administration, Finance and HR at Mediapro Sport France / Téléfoot (Mediapro Grup – 2020).  She served as Operations Director in charge of finance at RMC and RMC Sport (NextRadioTV – 2019) and as General Secretary of the media division at Institution des Courses (Equidia, PMU, FRANCE GALOP, LE TROT – 2017) after spending nine years with the Canal Plus group (2008-2017) as General Secretary of iTélé, Chief Financial Officer of Canalwin and Head of Management Control for the group’s Sports division.

Anne-Cécile also spent nine years with the Eurosport group, where she was Director of Management Control for the group’s channels before joining Canal Plus.

Anne-Cécile Balland is a graduate of the Ecole Supérieure de Commerce d’Amiens.

“Together with Pascal Chevalier, Chairman, we would like to congratulate Anne-Cécile Balland on her career progression within the group and welcome her to the finance department with every confidence in her commitment. We would also like to thank Laetitia Quet for her dedication over the past five years and wish her every success in her future career,” said Gautier Normand, CEO of Reworld Media.