{"id":19098,"date":"2021-10-29T08:45:46","date_gmt":"2021-10-29T07:45:46","guid":{"rendered":"https:\/\/www.reworldmedia.com\/?p=19098"},"modified":"2022-03-02T00:36:48","modified_gmt":"2022-03-01T23:36:48","slug":"https-www-reworldmedia-com-rfc_rm-cp-offremelty_18oct21_euk","status":"publish","type":"post","link":"https:\/\/www.reworldmedia.com\/en\/news\/press-releases\/https-www-reworldmedia-com-rfc_rm-cp-offremelty_18oct21_euk-19098.html","title":{"rendered":"Reworld Media announces a bid to  acquire meltygroup and enters exclusive negotiations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1583485684568{background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><strong>Reworld Media announces a bid to <\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>acquire meltygroup and enters exclusive negotiations<\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong>\u00a0<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><strong>Reworld Media (ALREW) announces it has signed an offer to acquire 100% of the share capital of meltygroup from the company\u2019s shareholders (which include Pl\u00e9iade Venture, Serena and Jaina Capital) and is entering exclusive negotiations.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A pioneer in digital media in France, meltygroup publishes in particular <a href=\"https:\/\/www.melty.fr\/\">melty<\/a>, an emblematic news and entertainment site for young audiences for over 10 years.<\/p>\n<p>Focused on current events and new trends (cinema, TV, gaming, lifestyle, high-tech, music, etc.), meltygroup brings together a combined audience of 10 million unique visitors per month, including 6 million on its eponymous site<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> as well as via the brands \u201cLa Cr\u00e8me du Gaming\u201d (video game media), \u201cPeaches\u201d (media for young women), \u201cSupersoluce\u201d (media for tips on video games) and \u201cNextPlz\u201d (media people and entertainment).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The successful closing of this acquisition would enable Reworld Media to:<\/strong><\/p>\n<ul>\n<li>Increase its audience in the \u201cYouth\u201d target, previously represented only to a limited extent in its network;<\/li>\n<li>Benefit from meltygroup\u2019s strong positions on social networks and major platforms, including in particular its leadership in reading time on Snapchat,<\/li>\n<li>13 million fans on Facebook and over 420,000 followers on Instagram<a href=\"#_ftn2\" name=\"_ftnref2\">[2]<\/a>;<\/li>\n<li>Expand its offering with high-quality, multi-format and popular content. This would enable the creation of a new theme in the fast-growing \u201cgaming\u201d universe.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>According to <strong>J\u00e9r\u00e9my Parola, Head of Digital at Reworld Media<\/strong>: \u201c<em>meltygroup is a great French web story which we would be delighted to extend. The completion of this transaction would substantially broaden our presence among young audiences and open the way to the now-strategic gaming segment. The combination of our assets and know-how promises to be a major catalyst for development in terms of brand, audience and monetisation\u201d.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bruno Massiet du Biest, President of meltygroup, stated:<\/strong> <em>\u201cWe would be delighted if melty could join a renowned media group capable of breathing new life into it, to accelerate its development under the best performance conditions.\u201d<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The relevant employee representative bodies at meltygroup will be informed in advance.<\/p>\n<p>Should meltygroup\u2019s shareholders exercise the promise, the transaction could be completed in October.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> Source: Google Analytics<br \/>\nOf which 6 billion UH\/month on melty.fr source M\u00e9diam\u00e9trie<\/p>\n<p><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> Sources: Google Analytics Premium, Snapchat Publisher, Business Manager Facebook &#8211; 2020[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1583485684568{background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text] Reworld Media announces a bid to acquire meltygroup and enters exclusive negotiations \u00a0 \u00a0Reworld Media (ALREW) announces it has signed an offer to acquire 100% of the share capital of meltygroup from the company\u2019s shareholders (which include Pl\u00e9iade Venture, Serena and Jaina Capital) and is entering exclusive negotiations. &nbsp; A pioneer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":11618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115,68],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - 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