{"id":13461,"date":"2020-03-06T10:30:23","date_gmt":"2020-03-06T09:30:23","guid":{"rendered":"http:\/\/rw-corpo.wpk-pp.pilotsystems.net\/activites\/monetisation\/"},"modified":"2021-03-15T17:32:28","modified_gmt":"2021-03-15T16:32:28","slug":"audience-monetization","status":"publish","type":"page","link":"https:\/\/www.reworldmedia.com\/en\/activities\/audience-monetization","title":{"rendered":"AUDIENCE MONETIZATION"},"content":{"rendered":"

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Managed by Elodie Bretaudeau Fonteilles, Reworld MediaConnect is the advertising sales house for the group’s media brands and expertise for advertisers and media agencies<\/p>\n

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Reworld MediaConnect<\/strong><\/a><\/p>\n

\u00abReworld Media advertising sales house\u00bb<\/strong><\/p>\n

Reworld MediaConnect markets the 42 media brands of the group hosted under 6 thematic areas: Auto – Sport; Women; House – Garden – Nature; Health – Well-being – Cooking; Sciences – Culture; TV – Entertainment. The proposed devices cover all of the advertisers’ communication needs: print, digital, 360, … deployed in conventional formats, special operations, podcast, video …. All marketing levers are offered by mutual agreement or in programmatic …<\/p>\n

The communication partner for brands wishing to develop their business<\/strong><\/p>\n

Beyond the media, Reworld MediaConnect draws on the Group’s marketing expertise services, such as insight, content production, advocacy, events and performance, with Tradedoubler.
\nThus, Reworld MediaConnect\u2019s ability to deploy print media brands on the digital platform, the complementary nature of its content and technology, the mix of media and non-media, and the synergies in branding and performance all combine to address new brand issues, provide new solutions and guarantee successful communication operations, with quantified efficiency and controlled costs.<\/p>\n

Source : One Global 2019 V1 ; M\u00e9diam\u00e9trie sept. 2019<\/strong><\/h6>\n

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